From the LA TIMES article: Bebo Inc., the No. 3 social network website, is trying to catch up to market leaders, MySpace and Facebook Inc. by allowing major media companies to add music and videos to its site for free and keeping any ad revenue they generate.
Bebo is the number one social network website in the U.K. that looks to be on the come up in the US. Earlier this year the site generated buzz by creating their own version of Lonelygirl15 called Kate Modern, which the LA Times article states has been viewed around 25 million times.
Keep an eye on Bebo or just sign up to see what all the growth is about. I am curious to know how the sites functionality stakes up against MySpace and Facebook.
This picture is beautiful. The players are feeling it after they scored a touchdown. The fan packed stadium is rocking it and the coaches on the sidelines are pumped. I saw this and had to share it. Pure joy.
I was catching up on some Gossip Girl I had missed and heard a song at the end of the sixth episode that fit this particular scene really well. I found out from a site that the song was called Happy Ending by Mika. Google that and found this incredible video below. The song is really good too. This guy is definitely taking a chapter out of the Freddy Mercury book and I dig it.
Ellen DeGeneres is going to be doing an live-on air commercial for Toyota’s Highlander. Interesting to note that supposedly, DeGeneres came to Toyota with the idea of doing an in show commercial. I like this a lot. It is taking a page from an old school way of sponsoring a product on a show. While it is cheesy in a way it is a seamless way to get advertising dollars for the show you are watching and who better to be taking a moment to acknowledge the money that allows the show to exist than the talent behind the camera? Read about it here.
Kudos to Discovery for creating an interactive marketing campaign around their new show called THE LAST ONE STANDING. Read about it here.
From the article:
“The real challenge to promote this show in a social network is to catch the viewers attention without being too aggressive with marketing efforts, Rieland says.”
To me, this is almost not as much a marketing thing but just giving the viewer ancillary ways to entertain themselves. By giving them tools to create a deeper relationship with the show by offering them interactive activities is just smart story telling in the 21st century in my opinion. Smart, smart, smart.
I watched the first two webisodes/episodes and while I love-love-love this concept and the set up there is something missing here in the execution. Perhaps something along the lines of an older dude trying to tell my story. These guys are seasoned professionals who do what they do really well yet the voice is just off for me.
Gossip Girl gets my respect because I feel like they keep it real with the pace of the story (reflects fast pace life of today), in your face drama (wow factor) and in general is just more entertaining (ties all together really smoothly).
YouTube and Oprah’s Harpo productions striked a partnership deal. I give mad props to Harpo for taking advantage of the online platform by offering the viewers “insider” content. This can create an even deeper relationship between Oprah and the avid fans of her show. People should keep a close eye on this. YouTube has got to be excited as well as they need more credible/professional content to give the site legitimacy so that more brands will feel comfortable with advertising on their site. CLICK HERE TO READ
Forrester announced their prediction for online video advertising revenue at $7.1B in 2012. eMarketer is saying it will be $4.1B in 2011. What can we make of this? That this business is GROWING! To give you perspective of the online video ad revenue growth, the projections for this year is just north of $400M.CLICK HERE TO READ
The video blogging has been out of control lately. Yes, I know. Yet, with all that good video content out there, I just can’t help myself! This will be fifty minutes well spent as Jay discusses the American Gangster album, his evolution and how his next mountain is helping the music biz find its way back home.