LX.tv got acquired NBC’s Local Media Division. The site showcases the latest and greatest in high end restaurants, clubs and other nightlife activity through online video. This site got a major piece in Wall Street Journal about a year ago or so but whenever I asked people about it no one ever knew what it was.
I like the idea but still seems like an old media approach to the new media platform and how many high end people are really surfing the internet for the latest and greatest in their worlds?
With that being said this brand can develop to be the spot for young affluent people but I think they will just rely on that old Word of Mouth versus heading to lx.tv.
However, purchase intent rose to 54% when customers interacted with the 14 different brands studied. This included Cisco, Dell and Microsoft which were measured across four different events. The shows ranged in size from the Consumer Electronics Show to regional events. Gallup & Robinson and Exhibit Surveys conducted the study online.
This press release on a new study that was released illustrating the powers behind experiential marketing reminded me of this book I read last year called Experience the Message by Max Lenderman.
I outlined the main points of his book in one of my first blog entries.
Non-traditional/more personal marketing will become more and more common in the future and needs to start happening more and more right now. People don’t want the smiles, flashing lights and sales pitch. They want to have a real connection to the brands and products they buy and if you are not with that concept then you will watch the world and your customers pass you by.
Thought this semi-vintage clip of Consequence, Tribe and the Roots was dope. Check out Cons killing it in the beginning.
When you are through, see who wins the battle between Jay-Z and Cons.
My dawg out in NYC sent me this great article on the state of affairs in the music biz. Some interesting trends were pointed out.
- Indies are gaining market share
- Digital downloads up 45% in one year
- Well-known brand name artists going indie
- DRM-free downloads from all major labels
- Major label revenues declining
- CD sales in a death spiral
This article reminded me of this great David Byrne piece that was in Wired.
Read a great piece today on the state of affairs in the ad biz. It is reminiscent of what I was talking about the media biz as a whole.
Here’s a preview:
The Bottom Line
Agencies focused on profit alone may find themselves shrinking as they continue to chase dollars. Without investments in infrastructure that can thrive in digitally enhanced environments–agencies who rank revenue as priority #1 may end up with short term gains and long term losses.
There is more to this article and I suggest you peep the entire entry courtesy of Marketing + Strategy Innovation blog.