A new research study has noted a new trend: less TV and media downloading and more real-time Internet use.

NBC may continue to have problems on traditional TV — but that’s not the case with its new digital video platforms. In September, the first month of the new TV season, NBC.com rocketed past ABC.com, CBS.com and Fox.com, according to comScore Media Metrix, to become the No. 1 network online.
NBC had 11.4 million monthly unique visitors. ABC.com was next at 6.8 million; CBS.com had 6.4 million; CWTV.com was at 5.4 million; and Fox.com was at 3.9 million.

Quincy Smith, the fast-talking, sneakers-loving new-media chief of old media giant CBS Corp. is leaving to start his own Silicon Valley consulting firm. From what I hear, this man is very-very smart. Like Peter Chernin, let’s watch and see what he comes up with.

It’s crazy how the U.K.’s media revolution revolves faster than it does in North America.

One in three Internet users in the UK is watching TV online, according to a new study by the British media regulation authority Ofcom. This trend seems to be largely driven by the BBC’s iPlayer, which is used by 27 percent of the country’s online population. However, traditional TV viewing still plays a huge role, and time-shifting through DVRs is growing quickly.

It’s all about listening to your customer and keeping it simple stupid. I see you Twitter – changing the game and we don’t even know where its leading – a connection to people unlike ever before. On the moment results of what we are all really thinking or at least want you to think we are thinking.

Companies big and small monitor Twitter to find out what their customers like and what they want changed. Twitter does the same.

It started two years ago as a bare-bones service, offering little more than the ability to post 140-character messages. Then, it outsourced its idea generation to its users. The company watches how people use the service and which ideas catch on.

Today, mass media and major brands are turning increasing attention to the digital space, where there exists the ability to target audiences like never before. I certainly hope those same logics of defining demographics primarily by age and gender start to break down a little further as the media landscape becomes more splintered, since many of the once-logical reasons for those divisions (women at home/men in the workplace; younger brand-savvy audiences/older marketing-averse audiences) have broken down.