Garrick Schmitt of Razorfish put together this terrific deck on the digital brand experience. The bottom line is that brands that invest in the brand-to-consumer-experience online and off-line are more likely to be seen in a positive light, win over new customers, and strengthen the bond with existing customers - who often become advocates of that brand – embedding marketing messages into their digital conversation and therefore one’s lifestyle.
Woah – that was a long sentence – but if you want to get ahead of the curve I suggest you review the deck and get your learn on.
Study Hall is a gathering me and my closest friends put together at the Roosevelt Hotel every Wednesday.
Paula Miranda, Sinclair, Jennilee, Kenny Mac, Mitch Kapler, Adey, English, and Andy Ostroff invite their closest friends to come together and celebrate what makes LA the sh** from 9PM to 12PM. We take over the lobby in hotel from for a some drinks, banter, and terrific jams provided by DJ Tatiana.
Come catch up with old friends and meet new ones while enjoying a custom Belvedere cocktail from mixologist Matt Biancaniello.
Gomez Warren IV graced us with his presence
Jennilee and friends
Culp is getting some great studying in and she likes it!!!
Bougie Bob telling secrets – LOL!!
Zohan doesn’t like pictures
We look forward to seeing you there to get some good learning in at Study Hall
NBC may continue to have problems on traditional TV — but that’s not the case with its new digital video platforms. In September, the first month of the new TV season, NBC.com rocketed past ABC.com, CBS.com and Fox.com, according to comScore Media Metrix, to become the No. 1 network online.
NBC had 11.4 million monthly unique visitors. ABC.com was next at 6.8 million; CBS.com had 6.4 million; CWTV.com was at 5.4 million; and Fox.com was at 3.9 million.
Quincy Smith, the fast-talking, sneakers-loving new-media chief of old media giant CBS Corp. is leaving to start his own Silicon Valley consulting firm. From what I hear, this man is very-very smart. Like Peter Chernin, let’s watch and see what he comes up with.
One in three Internet users in the UK is watching TV online, according to a new study by the British media regulation authority Ofcom. This trend seems to be largely driven by the BBC’s iPlayer, which is used by 27 percent of the country’s online population. However, traditional TV viewing still plays a huge role, and time-shifting through DVRs is growing quickly.
It’s all about listening to your customer and keeping it simple stupid. I see you Twitter – changing the game and we don’t even know where its leading – a connection to people unlike ever before. On the moment results of what we are all really thinking or at least want you to think we are thinking.
It started two years ago as a bare-bones service, offering little more than the ability to post 140-character messages. Then, it outsourced its idea generation to its users. The company watches how people use the service and which ideas catch on.
Today, mass media and major brands are turning increasing attention to the digital space, where there exists the ability to target audiences like never before. I certainly hope those same logics of defining demographics primarily by age and gender start to break down a little further as the media landscape becomes more splintered, since many of the once-logical reasons for those divisions (women at home/men in the workplace; younger brand-savvy audiences/older marketing-averse audiences) have broken down.