I was playing around online the other day and randomly discovered an IBM marketing exec’s (Wendy Tarr) blog. Wendy’s blog has terrific data and intel about marketing online in 2010. I found two terrific postings on her site.
The first posting covers the five best practices for B2B social media marketing, which adequately supports other publications I’ve read by experts as well as cohesively outlines a process/plan one can create around their social media marketing strategy. Really useful stuff information for anyone looking to brainstorm on how their company, brand, or business initiative can be translated to the social media landscape.
The other really useful posting I discovered was one linking a Wiki of social media marketing examples that was created by Peter Kim. It was really insightful and interesting to see what type of social media channels companies are using to ignite conversations with consumers. Again, if you are trying to understand how your business initative could be translated to the social media landscape then this is useful information.
Lastly, another guru to be aware of is the social media marketing scientist Dan Zarella. My brother - an online marketing whiz kid himself – put me up on Dan’s science of social media webinar and I’ve been checking in with Dan on the regulars ever since. Dan offers a unique way of looking at how social media has progressed and where we are at. I’m re-posting his 2010 predictions by social media experts in 140 characters or less presentation – its filled with wisdom from the people that have been doing this for years.
Lastly, if you want to be up on the latest trends and online marketing intel then one should follow Jason Kapler, Tweet English or the Eye Traffic cats out of D.C. on Twitter on the reg. These guys are guaranteed to keep your company’s digital marketing program razor sharp and if you don’t have a Twitter account then – well – I guess we’ll see you in the 21st century at some point within this lifetime.