WHY SHOULD YOU CARE: This film won awards. A brand/company decided to make short-films as a means to advertise their flat screen TVs. Indirect marketing. Why is that indirect? Because they are just showing me films – the message that it has to do with the brand is subtle and the work supreme – therefore I admire this execution and you might too. Enjoy the read.
A recent Warc recap of the Cannes Lions International Advertising Festival drew my attention to a recentPhillips Short-Film seriesand it is safe to say these films kick _____ ass. See the awesome short film tittled “The Gift” directed by Carl Erik Rinsch below.
As part of the process, Philips, which also carried away the Film Grand Prix last year with ‘Carousel’, produced five online shorts via an alliance with directors from Ridley Scott Associates.
The ads, which were developed in conjunction with DDB London, were reported by Film Craft head judge Jon Kamen to have “blown the jury away”.
Philips marketing chief Gary Raucher believed the corporation had now buried its previous reputation for lacking a creative spark. “Philips has gone through a transformation. Three years ago we wouldn’t have even been at Cannes,” he said.
Rory Sutherland says many expensive fixes are just obscuring simpler answers. In a terrific Ted discussion -Rory reveals some humorous examples of how changing behavior has nothing to do with the size of the budget or the force behind a program yet big institutions don’t like to admit to this reality.
Rory believes we can use a Chief Detail Officer in corporations and Governments can use an Agency of Detail that invests their time in finding out ways to spend the least amount of money/resources to solve problems versus just throwing money at problems and hoping novel solution(s) will return in result.
The man makes quite a point here – worth the watch.
Intel’s holographic window display (ala Minority Report) looks absolutely amazing. Per the article on The Social Path, Intel admits they are three to five years away from this. Can you imagine how techonolgy like this will influence our shopping experience and how we buy things? The future is here.
WHY SHOULD YOU CARE: This retail game is about to get crazy F’d up. In some ways good. In other ways bad? Time will tell. Remember how Amazon, E Bay and others disrupted the retail business model? Well, it’s only going to continue. Don’t get caught behind the trend – be setting the trend and go make $$. Enjoy the read.
PSFK is an amazing company that I’ve been following for the past three years. Their latest presentation - the future of retail is amazing. If you want to catch a glimpse of what’s to come in the retail business then take a few minutes and review this deck. It is awesome.
I started out the Pay Homage series a few years back in spirit of postings such as this one – to pay homage to great icon that has recently passed but showed us a new way of thinking about life through creative expression.
5. Dennis Hopper influenced over five decades of motion pictures, art and culture.
They don’t make creative warriors like this everyday my friends. Do yourself a favor and go Netflix some of these classics to pay homage to the American legend that is Dennis Hopper. RIP my man – thank you for sharing your gifts with us.