This deck is all about the future of media. Have had a many discussions about what’s wrong with the media biz over the years. Whether it is entertainment brands, news publications, magazine publications or TV.
Why does big media constantly miss the point on where the consumer and game is at today?
Then you pull up Helge’s presentation on Future of Media – no more middle men and I’ve met my match! Many of the topics and ideas discussed over the years are methodically laid out in Helge’s presentation.
The bottom line of the presentation? Add value 24/7. Media and brands ought to lean-forward towards the audience, inviting more participation, more often. Develop those media brand tribes around content and foster those relationships. More meaningful connections between the media brand and consumer mean a stronger presence within the marketplace based on the theory that the tribe will spread your brand, content and message enabling others to tap into your media stream as a resourceful content.
1. The garment business is an amazing prism to look through when thinking of business strategy and case studies. You have to think of the entire picture from A to Z if one is to be successful in the garment biz. Mickey offers the audience an insider glimpse into the garmento mindset which can be applied a wide variety of businesses.
2. Drexler dives right in on what makes him tick and it’s downright interesting. When Mickey talks of business, management, politics, leadership and more -universal truths from successful mentors in my life reverberate.
If you are bored over the holidays then take the 31:50 to nourish on some good learning and inspiration.
Mark Burnett has produced some incredible television in his day. Who can deny the TV franchises he created and the role he played in showing the entire entertainment marketplace that non-scripted-super-produced-TV-programming has an audience. You might have heard of shows such as SURVIVOR (10 years and running), THE APPRENTICE (6 years and running), ARE YOU SMARTER THAN A 5th GRADER (3 years and running) and many more TV vehicles.
Mark offers some great nuggets on the art of storytelling with social media guru Brian Solis. Awesome that he also acknowledges a “Hero Has With A Thousand Faces” by Joseph Campbell. It is indeed a must read to any storyteller that’s interested the journey of story in itself.
Lastly, Mark and Brian discuss the dynamic social experience that revolves around TV programming. In itself, TV is social media.The social-to-passive TV arena will be an interesting space to keep an eye on as our digital entertainment experience continues to evolve.
Been a lot of chatter and sharing of this short doc on influencers. Luckily, I had an amazing opportunity to get to know the creative-influencer community well due toKenny Mac,Rob Garciaaka Bougie Bob and even Rickey Kim, before he ditched me….I said it.
Anyways, how influencers work and how creative-new ideas spread throughout culture has and will always be a fascinating analysis. The short doc does a great job covering the ins and outs, history and future of influencers.
Kenny Mac had some some good words on the subject and doc as well:
Today people use the term influencer so loosely. I hear it get thrown around in corporate conference rooms to the door of a night club. Yet I don’t think a lot of people actually know what it truly means to be an influencer.This amazing web doc that describes what an influencer is. It’s a good piece to watch because theres not a lot of bragging. It really just describes the essence of the marketing term that is “Influencer”. Lots of familiar faces in this for my NYC days in this as well, made me a little home sick. So much so that I just booked a trip see you soon NYC. Any way job well done on this piece R+I Creative. Pay attention.
Back in 2008 Paul Isakson dropped science by showing me this crazy theory by Charles Leadbetterand those kooky British cats. The “We Think” video proposes the western world was and still is in a period of “mass production” but we are steadily moving into a period of “mass innovation.” Who knows. All is fair in love and war.
Just watched this video again and it’s still mind blowing. Really well done and an interesting theory by those novel Brits.
The transparent digital culture, what’s it’s existence mean and what will come of it?