This deck by Helge Tennø is the business. In fact all of Helge’s presentations are sick. They are in-depth, smart, thought provoking and on point.

This deck is all about the future of media.  Have had a many discussions about what’s wrong with the media biz over the years. Whether it is entertainment brands, news publications, magazine publications or TV.

Why does big media constantly miss the point on where the consumer and game is at today?

Then you pull up Helge’s presentation on Future of Media – no more middle men and I’ve met my match! Many of the topics and ideas discussed over the years are methodically laid out in Helge’s presentation.

The bottom line of the presentation? Add value 24/7. Media and brands ought to lean-forward towards the audience, inviting more participation, more often. Develop those media brand tribes around content and foster those relationships. More meaningful connections between the media brand and consumer mean a stronger presence within the marketplace based on the theory that the tribe will spread your brand, content and message enabling others to tap into your media stream as a resourceful content.

To further support Helge’s thoughts, check out Nieman Lab’s interview with Hengry Jenkins on Why Spreadable Doesn’t Equal Viral. A really insightful read in conjunction with Helge’s presentation.