Kind of interesting to see how social outlets are embedding into the physical world. Today we observe how social and outdoor promotions are coming together.
Armani is requesting people in the street to “LIKE US” with a Facebook button logo. This is wrapped around the corner of their midtown store in New York. Trying to get more likes/connections on Facebook.
Oxygen has print ads in the subways with a hashtag on the poster saying #UpToNoGood. No Twitter logo or mention of Twitter which means it is assumed that the “Bad Girls Club” audience will know what #UpToNoGood means. Trying to jump start chatter around their hit property on Mondays.
Lastly, more and more you see local retail businesses with a sticker promoting their presence on Yelp, Facebook, and Twitter. Acknowledging the necessity and power of having an identity online.
Pretty wild when one thinks that these platforms were once emerging but now, are influencing other aspects of traditional marketing and promotion.
One of his first postings was downright awesome. So awesome that it’s worth sharing. These are Kash’s beliefs. Based on seeing 33 countries within 18 months as an international exec for P&G.
1. Life is measured in Moments.
2. The hardest person to be honest with is yourself.
3. Self-awareness, self-love, and self-control are the best (and hardest) gifts we can give ourselves.
4. Eloquence of speech and deftness of composition are the most powerful of weapons.
5. Procrastination is a disease. Action is Immunity.
6. There is nothing more contagious than the Energy of those around you.
7. Character is how hard you work when no one’s watching.
8. Physical fitness leads to mental well-being.
9. Failures fade but regrets can haunt you forever.
10. Laughter sounds the same in every language.
11. Inspiration is everywhere.
12. Balance is power.
13. Family is medicine.
14. The heart is a muscle.
Nothing that’s super new or grand in scale yet super simple and powerful.
“It undermines the classical imperative of education which is that the teacher knows more, the student knows less, and education is redressing this balance of ignorance. In order to trigger this direction, the position I took was one in which I knew less and they knew more, so it became mutually interesting to work together. There is curious oversight. I think that you can explain a lot of things in our work if you look for consistent modesty. But it is rarely done [Laughs].” – world famous architect Rem Koolhaasin 032c Magazineon his experience as an educator
Video quality is poor but the CNN Asia segment is a great crash course on the genius that is Rem Koolhaas.
I first learned about Faris Yakob back in July of 2008. This is what I said in my original M+C posting on Faris’ converged communications presentation, I cannot quite remember how I found out about Faris Yakob but I do remember the person saying that he was a true genius dropping knowledge.
This is still true today!
He’s one cool dude and there are not many others out there that can take all of the happenings in digital, tech, media, marketing, ad agency hemisphere and help us make sense of it all.
This presentation is sort of update from his Converged Communications deck from a while back yet in many ways it is not as Faris acknowledges some issues that are currently standing in the way of ad biz effectiveness and consistency when it comes to client communication strategies.
Regardless, the deck above and his thoughts in a video with Edward Boches below are guaranteed to make the ol’ noggin tick.