
Kind of interesting to see how social outlets are embedding into the physical world. Today we observe how social and outdoor promotions are coming together.
Armani is requesting people in the street to “LIKE US” with a Facebook button logo. This is wrapped around the corner of their midtown store in New York. Trying to get more likes/connections on Facebook.
Oxygen has print ads in the subways with a hashtag on the poster saying #UpToNoGood. No Twitter logo or mention of Twitter which means it is assumed that the “Bad Girls Club” audience will know what #UpToNoGood means. Trying to jump start chatter around their hit property on Mondays.
Lastly, more and more you see local retail businesses with a sticker promoting their presence on Yelp, Facebook, and Twitter. Acknowledging the necessity and power of having an identity online.
Pretty wild when one thinks that these platforms were once emerging but now, are influencing other aspects of traditional marketing and promotion.




