Rory Sutherland says many expensive fixes are just obscuring simpler answers. In a terrific Ted discussion -Rory reveals some humorous examples of how changing behavior has nothing to do with the size of the budget or the force behind a program yet big institutions don’t like to admit to this reality.

Rory believes we can use a Chief Detail Officer in corporations and Governments can use an Agency of Detail that invests their time in finding out ways to spend the least amount of money/resources to solve problems versus just throwing money at problems and hoping novel solution(s) will return in result.

The man makes quite a point here – worth the watch.

Big ups to Caleb Kramer for letting me know about this video.