WHY SHOULD YOU CARE: If your American.  If you love business.  If you need a general reminder (in these tough times) what makes us so great.  Then please, take a minute and get inspired.  Start.  Booming.

Watching TV last night. Saw this awesome commercial playing a jazzy rendition the U.S. Army’s Reveille morning call while showing Americans getting ready and grinding away at their American hustle.

I thought – this is genius, whose commercial is this? Whose work? Sure enough American Express Open Forum via ad agency Crispin Porter + Bogusky. Simply brilliant.

Don’t let the recession show you what’s up – YOU show the recession what is up.

Start booming.

Love it.