WHY SHOULD YOU CARE:

Big company. Been kicking ass for years now. Why should you care? Because they are approaching social media the right way. Engaging with their audience and strengthening the bond with their core consumer base.

What’s that mean?

It means they are giving people enough reasons to give a shit about their company, people are buying more of their product(s) and telling their friends – “I love their shit – you should go buy it too.”

Excuse the language – just trying to help the kids get the point here.  You might learn a thing or two from Urban Outfitters approach to the medium we label social media.

For more visit Lisa Tu’s posting on Urban Outfitters’ rules to social marketing.