Branded Entertainment has been all the rage the past five years but it has been around since the beginning of TV. But now brands are getting even more aggressive with using entertaining content as a means to market their brands – and making use of digital media. P&G, J&J, Amp, Sprint, WalMart, Grey Goose are a few brands that have and continue to keep using content to build channels and connect with customers.

Ad Age’s Jonah Bloom talking about how the branded entertainment has gone from fad to becoming more of the norm in our digital communications driven world.

CLICK HERE to read an interesting piece on how advertising is content and content is advertising – they are one in the same.

CLICK HERE to read how “celebs/stars” are now signing on to do branded entertainment web series and how NBCU’s Digital Branded Entertainment division has been successful under Cameron Death (pronounced deeth).