Media Trends Weekly Report: Peter Chernin/MGM, Pepsi Refresh, and NBC woes
Okay so it’s so not Monday – been a nutty week for the ol’ Media + Creativity grind. Nevertheless, without further ado – please read the stories and headlines below for a re-cap of what when down recently in media and marketing.
Peter Chernin would love to get his paws on Metro-Goldwyn-Mayer. To do that though, Chernin might have to team up with his former employer, Rupert Murdoch’s News Corp., where Chernin served for years as president and chief operating officer until leaving that post last June. While News Corp., which owns the Fox movie and TV studio and bankrolls Chernin’s new production company, has not formulated any plan to bid for MGM, with or without Chernin’s involvement, there is one possibility that could see the two unite.
2010 Media Trends to watch by Brad Adgate.
The recently concluded decades brought out some of the industry’s greatest innovations, including iPods, smartphones, social networks, blogging, YouTube, Twitter, e-books, portable GPS devices, the transition to digital TV and the emergence of Google. The upcoming decade promises to be even more innovative.
‘Leno’ Woes: NBC Local TV Battered By 25% Audience Drop – OUCH!! Late NBC local TV newscasts airing after “The Jay Leno Show” have seen ratings declines by 25% among key viewers, which is costing NBC stations $22 million every three months.
Discovery and Hasboro unveil HUB – the new TV network that is set to launch in the fall of 2010 with 60 million homes, replacing the current Discovery Kids network. Discovery and toymaker Hasbro are 50-50 partners in the venture, a deal that was announced in April 2009.
Is YouTube Finally Ready to Turn a Profit This Year?
Apple looks to be in “acquisition mode” which is unlike the tech-giant. The recent hiring of a Goldman Sachs banker has eyebrows raised in Silicon Valley.
Gillette looks to connect with their target – young male demographic through a digital documentary series program called “UNCUT.”
Pepsi’s Pumped-Up ‘Refresh’ Initiative Kicks Off!! Pepsi has begun promotions for an expanded, “evolved” 2010 iteration of the “Refresh Everything” initiative first implemented last year, now rechristened the “Pepsi Refresh Project.”This year, Pepsi has earmarked more than $20 million to fund ideas for new community projects submitted by members of the public. The projects to be funded will also be chosen by the public, via online voting.